Should You Advertise On TikTok?

By Nine Hive Digital

TikTok has become a prominent social media platform that hosts a massive userbase with its short-form video content. It boasts a very high engagement rate and it’s a tool that provides a creative space for its creators. With this spike in attention on this platform, many brands are contemplating on whether they should pay for advertising. Here’s a quick way to know:

Audience Aged Under 30 Years

TikTok is a platform that specializes in short-form video content, often featuring music, humor, and creativity. It is especially popular among users under 30, who are looking for fun and engaging content. To reach this audience, you need to create TikTok ads that showcase your brand personality, products, or services in an original and entertaining way. You can also leverage TikTok influencers, trends, and challenges to increase your brand awareness and connect with your target market.

Some tips for creating effective TikTok ads are:

Use catchy music: Music is a key element of TikTok videos, as it can capture the attention of the viewers and set the mood for your ad. You can use popular songs, original tracks, or sound effects to enhance your message and appeal to your audience.
Add text overlays: Text overlays can help you communicate your key points, benefits, or offers in a clear and concise way. You can use different fonts, colors, and animations to make your text stand out and complement your video.
Use vertical videos: Vertical videos are the preferred format for TikTok, as they fill the entire screen and create a more immersive experience for the viewers. You can use your smartphone camera or a video editing tool to create vertical videos that fit the platform’s specifications.
Include a clear call to action: A call to action (CTA) is a phrase that tells the viewers what you want them to do next, such as visit your website, download your app, or shop your products. You can include a CTA in your video, text overlay, or end card to encourage the viewers to take action and convert.

Audience Aged 30-50 Years

Instagram is a platform that focuses on visual content, such as photos, videos, and stories, that showcases aesthetics, lifestyle, and inspiration. The majority of Instagram users are between 30 and 50 years old, and they tend to follow brands that share their values, passions, and stories. To reach this audience, you need to create Instagram ads that are authentic, appealing, and consistent with your brand identity. You can also use Instagram’s various ad solutions, such as stories, reels, IGTV, and shopping, to showcase your products or services in different ways.

There is a cross-section between TikTok and Instagram. If you have portrait video ads on Instagram stories, TikTok might also be an avenue to test advertising on.

Some tips for creating captivating Instagram ads are:

Use motion: Motion can help you catch the eye of the viewers and make your ads more engaging and memorable. You can use motion in different ways, such as adding animations, filters, stickers, or effects to your images or videos, or creating boomerangs, cinemagraphs, or stop-motion videos.
Optimize your video intro: Video intro is the first few seconds of your video, and it can determine whether the viewers will watch your ad or skip it. You should optimize your video intro by making it clear, catchy, and relevant to your audience. You can also use hooks, such as teasers, questions, or surprises, to spark the curiosity of the viewers and entice them to watch more.
Create a carousel that starts with a CTA: A carousel is a type of ad that allows you to display multiple images or videos in a single ad. You can use a carousel to showcase different aspects of your product or service, such as features, benefits, or testimonials. You can also create a carousel that starts with a CTA, such as swipe up, shop now, or learn more, to encourage the viewers to interact with your ad and take action.
Focus on quality: Quality is crucial for Instagram ads, as it can reflect your brand image and credibility. You should focus on quality by using high-resolution images or videos, choosing the right colors and filters, and editing your content to make it look professional and polished. You can also use tools, such as Canva, Adobe Spark, or InShot, to create and edit your content easily and quickly.
Tell a story with image carousels: Image carousels are a type of ad that allows you to display multiple images in a single ad. You can use image carousels to tell a story with your images, such as a before-and-after, a how-to, or a behind-the-scenes. You can also use captions, hashtags, or emojis to add more context and personality to your story.

Audience Aged Over 50 Years

Facebook is a platform that has a large and diverse user base, including people over 50, who are looking for relevant, informative, and trustworthy content. To reach this audience, you need to create Facebook ads that are tailored to their needs, interests, and behaviors. You can also use Facebook’s precise ad targeting options to segment your audience based on their demographics, location, and more.

In contrary to TikTok, Facebook is better suited for image and video ads that are geared towards an older audience.

Some tips for creating successful Facebook ads are:

Use high-quality images or videos: Images or videos are the most important part of your Facebook ads, as they can attract the attention of the viewers and convey your message. You should use high-quality images or videos that are relevant to your product or service, and that showcase its features, benefits, or results. You can also use different types of images or videos, such as product photos, testimonials, demonstrations, or stories, to appeal to different audiences.
Write concise and compelling copy: Copy is the text that accompanies your image or video, and that explains your offer, value proposition, or solution. You should write concise and compelling copy that captures the interest of the viewers and persuades them to click on your ad. You can use different techniques, such as asking questions, addressing pain points, or creating urgency, to make your copy more effective.
Use the call-to-action button: The call-to-action button is a button that appears below your image or video, and that tells the viewers what you want them to do next, such as learn more, sign up, or buy now. You should use the call-to-action button to direct the viewers to your landing page, where you can provide more information, collect their contact details, or complete the sale.
Test different ad formats: Facebook offers different ad formats, such as single image, carousel, video, or collection, that allow you to display your products or services in different ways. You should test different ad formats to see which one performs better for your goals, audience, and budget. You can also use Facebook’s dynamic creative feature, which automatically generates and tests different combinations of your images, videos, headlines, and descriptions.

We hope these tips will help you create effective ads for different social media platforms and reach your target audience. If you need more help with your social media marketing, feel free to contact us. We are a team of experts who can help you create and manage your social media campaigns and grow your online presence.