Why Monthly Email Newsletters Are Important For Your Business
By Nine Hive Digital
Every modern brand collects emails and phone numbers for their database. Even though they focus on attracting followers on their social media platforms, they understand the importance of having a medium to connect through with their audience that they have control over. Because their social media account might get deleted due to ever-changing speech rules, or the social media platform that they’re on might lose its popularity at one point. So, it’s crucial to build an email and phone number list that the business has control over.
The point of sending a monthly email newsletter is to ensure that you stay top of mind in the industry that you're in to your audience.
When they’re in the market to buy a product or a service that you offer, you want to ensure that they think of you first.
A monthly email also gives you the opportunity to update your audience with what you’re up to with your personal and professional lives. This can help your audience connect with your brand on a more personal level. You can include specific incidences that are occurring in your life and in your business. You can also update your audience with current events within your industry.
Including pictures taken from your cell phone may also help you visualize the point you’re trying to make. You can also include links to specific webpages, videos and anything else that you want to add. You can also link to specific pages on your website. If you have a new product, you can include a link to it. If you want to highlight a service, you can also include a link to it.
Be sure to also proofread your newsletters thoroughly and include a short, yet effective, subject line to go along with your email. Remember to consistently send these newsletters and you’ll be sure to stay at the top of mind for your audience.