First of all, let’s get the term out of the way. What does a website funnel mean? It’s the path a user takes through your website to get to a desired outcome. Whenever you’re creating a website, the most important aspect to pay attention to is the journey that the average user will take.

Ask yourself, “What desired outcome do I want from the users visiting my site?” It it a product sale? Is it a consultation? Or is it simply more awareness of my brand?

Guiding a user and encouraging them through a path requires quite a bit of finessing. Companies such as Facebook have entire departments who utilize tools like psychology to encourage users to stay on their platforms for longer periods of time. They tweak colours, sizes, fonts, icons and placements endlessly to generate that much more engagement. It really is a never-ending process, like fashion.

Put yourself in the user’s shoes and try your best to view your website from their eyes. Are the paths you want them to take easy for them to follow?

Keep the design as minimal as you can. Your visitors are inundated with noise online. Their minds are busy with an overload of information. What you want to do is to keep everything simple. Don’t add unnecessary images and videos. Keep your copy as simple and effective as you can. Have your fonts be easy to read and add splashes of colour where you want your users to focus on.

Your buttons should be easy to locate. As soon as a user comes across your site, they should easily be able to find the buttons to take them to the desired locations. Above the buttons, simply reiterate in a headline where the button will take them. Then, use terms such as, “Learn more” or “Buy”. Use a synonymous colour that stands out from the rest of the site.

Your images should be clickable wherever possible. If an image is relevant to a page or an action, add a link to them. This also helps with your website’s SEO (Search Engine Optimization).

Spacing is important. 

Make sure you’re not inundating your users by filling up every bit of space on your site. Use negative space to your advantage. Space your text, images and buttons accordingly so that they look easily separated and identifiable. This helps your users to easily palate the information presented on your site.

Drawing a sketch of the path you want your users to take can be very helpful as well. That way, you can easily map the funnel and place your buttons accordingly. At the end of the day, your entire website should create an easy path to your desired outcome. Deciding what that is from the start is key to your success.

Reduce the amount of clicks needed to get to your desired outcome. Can the user reach the page you want them at in one click rather than three? Make that possible with a button. For example, your homepage should have a direct button at the top that cuts your user straight through to your desired outcome, whether it be a form, a sale or a quote for your services.