AI & Copywriting – What’s Changed?
By Nine Hive Digital
Copywriting is the art of crafting persuasive and engaging text that motivates people to take action. It is an essential skill for any marketer, entrepreneur, or content creator who wants to reach and influence their audience.
But copywriting is not easy. It requires a lot of research, creativity, and time to produce high-quality content that resonates with your target market. And even then, you may not get the results you want.
That’s why many professionals across industries are using AI for their emails, ads, social content and marketing campaigns in general. Artificial intelligence, is the technology that enables machines to perform tasks that normally require human intelligence, such as understanding language, generating text, and learning from data.
AI has revolutionized the field of copywriting.
It provides tools that can write copy faster, better, and cheaper than humans. Some of the benefits of using AI for copywriting are:
- Efficiency
Write copy in minutes or seconds, saving you hours of work and allowing you to focus on other aspects of your business.
- Quality
Write copy that is grammatically correct, coherent, and relevant to your topic and audience. It can also optimize your copy for SEO, conversions, and engagement.
- Creativity
Write copy that is original, catchy, and captivating. AI can also generate different variations of your copy, giving you more options to choose from and test.
- Personalization
Write copy that is tailored to your specific needs and preferences. It can also adapt your copy to different platforms, formats, and tones.
How can you use AI for copywriting?
Be specific with your prompts.
To use these tools, be specific with the instructions that you give as a prompt. For example, if you want to write an email subject line, you can give a prompt like this:
`Write an email subject line for a newsletter about the latest trends in digital marketing.`
Some possible outputs from the artificial intelligence are:
- `How to Stay Ahead of the Curve in Digital Marketing`
- `The Top 10 Digital Marketing Trends You Need to Know in 2023`
- `What’s Hot and What’s Not in Digital Marketing This Month`
- `Digital Marketing 101: The Essential Guide for 2023`
- `Learn from the Experts: The Best Digital Marketing Tips and Tricks`
You can also add some of your previous sample copy so that the AI can learn your style of writing and match it. For example, if you have written email subject lines like these before:
- `Don’t Miss This Amazing Opportunity to Grow Your Business`
- `You’re Invited: Join Our Exclusive Webinar on Social Media Marketing`
- `Last Chance: Save 50% on Our Best-Selling Course`
You can add them to your prompt like this:
`Write an email subject line for a newsletter about the latest trends in digital marketing. Previous subject lines: Don’t Miss This Amazing Opportunity to Grow Your Business, You’re Invited: Join Our Exclusive Webinar on Social Media Marketing, Last Chance: Save 50% on Our Best-Selling Course.`
Some possible outputs from the AI that match your style are:
- `Hurry: Get Access to the Latest and Greatest in Digital Marketing`
- `You Won’t Believe What’s New in Digital Marketing This Week`
- `Limited Time: Learn the Secrets of Digital Marketing Success`
However, it’s still important to review the copy and edit it to your liking. AI is not perfect and may make mistakes or produce content that is not suitable for your purpose or audience. Pay attention to the emojis as AI likes to excessively use them. For example, if the AI writes something like this:
`
You’ll love this : The ultimate guide to digital marketing in 2023! `
You may want to tone it down or remove the emojis altogether, depending on your tone and brand voice. For example, you can change it to something like this:
`You’ll find this useful: The ultimate guide to digital marketing in 2023`
AI is a powerful tool that can help you write copy faster, better, and cheaper than ever before. But it is not a replacement for human creativity and judgment. You still need to use your own skills and knowledge to craft copy that is effective, engaging, and ethical. AI is your partner, not your master. Use it wisely and responsibly.
If you’re looking for copywriting tips, this article is a great guide for you.
We should work together.
Find out how we can help your business reach its full digital marketing potential.